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Sunday, June 03, 2007

That sound you hear? Angels singing!

You see, my lovely wife just brought home a box of something I thought I would never find here; Israeli Splenda®.  OK, it isn't really Splenda (they still stubbornly market to everywhere in the middle east except Israel), but rather a Sucralose product under the brand name; Sucralite.

To be fair, there has been a sucrolose product called Sucradiet available here in Israel for a couple of years now, but it was priced out of all proportion to the other artificial sweeteners here.  Also, I know it shouldn't matter, but the packaging was so horrible (a brown and tan color scheme that was completely unappetizing) that I often used the 'fizzy-pill' style Israeli sweeteners rather than have to look at this expensive stuff in the crappy packaging.

I don't know if it was pure greed or if the start-up, marketing and approval costs for Sucradiet were reflected in the astronomical price... but even after we noticed it on the shelves here, we continued to have friends bring back Costco-sized boxes of Splenda over from the states rather than having to perform a cost-benefit analysis every time we wanted to open a packet of the expensive Israeli stuff.

Anyway, getting back to the choir of angels singing... it now appears that someone finally got smart and realized that only millionaires and the odd Hebrew-fluent tourists were buying Sucradiet, and have come out with a Splenda look/taste-alike called Sucralite.  I'm sure it's no coincidence that the packaging is even the familiar sunny yellow packets with blue type that Splenda junkies instinctively reach for.

Splenda_3    Sucralite_2

So, the good news is that I can now scratch one more thing off of the list of things I 'need' to have muled in from the old country. 

Oh sure, I'm still planning on popping into CVS for a buying spree on my next trip to the states.  After all, even though there are plenty of perfectly good Israeli products for everything that could ail a family member, there is something very comforting about reaching for the tried-and-true brand names with which I was raised when someone  I love has a cold... a scratch... or an allergic rash.

Now if only I could get a decent Bourbon here...


Posted by David Bogner on June 3, 2007 | Permalink


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i went for the yellow packaging too (i'm such a mass-marketer's dream) but the truth is, the brown-package stuff tastes much better.

Posted by: nikki | Jun 3, 2007 2:20:03 PM


If I had only known you had a taste for the finest of Kentucky and Tennesee, I would have had you join me in Ramat Bet Shemesh on, what I called "Yom Tov Sheini shel Sh'vouot" and you called Thursday.
I keep a decent supply in my RBS dirah and replenish it each time I return.
I'll be back on Succot, at the latest. Care to toast the Chag with a proper drink?


Posted by: Michael Harbater | Jun 3, 2007 3:43:17 PM

You seem to be out of the country often enough to avail yourself of the bourbon at the duty free shops, no? I know there is a problem with the ones that didn't sell their chametz for Pesach, but don't they have bourbon at the shops in India?

Posted by: Barzilai | Jun 3, 2007 6:12:59 PM

This post makes me think of one thing:

The clincher was looking at the side of the tin and seeing that it contained no sugar whatsoever and was, instead, sweetened with something called 'Isomalt'.

Or as we say BRB.

Posted by: Jack | Jun 3, 2007 7:05:28 PM

Yay! I'm glad you have this available now. Now if only Israel had all the other products I listed in my email to you. Low carbers, Unite! :D

Posted by: Tracey | Jun 3, 2007 7:17:22 PM

Is "Knob Creek" considered decent Bourbon? I saw it at an American apartment once, couldn't stop laughing. (No other Brits were there, which was unfortunate)

Posted by: PP | Jun 3, 2007 7:42:37 PM

If you ever feel like hoofing it all the way to zayit, we always have a good bourbon and a couple of good scotches opened for the roaming kiddush club out here.

Posted by: Max Power | Jun 3, 2007 11:33:18 PM

Knob Creek is an O.K. drink and I would serve it at a Kiddush in the absence of a better bottle but there are better out there.
I bring my "mashkeh" from the U.S.
There is no "Chometz Sheolah Olav...." Sh'ailah on my Korean Born liquor store owner.


Posted by: Michael Harbater | Jun 3, 2007 11:39:52 PM

Maybe the splenda will get you back to the 214 you were at during the last post?

Posted by: Jewish Blogmeister | Jun 4, 2007 12:47:59 AM

Since I've been here, I keep noting how every week one more "essential" appears in the stores. (I remember Crest toothpaste arriving, among others.) I keep saying that since there was nothing here 50 yeas ago, and now it's to this standard, by the time I retire, this will be the poshest country in the world!

Posted by: sara | Jun 6, 2007 9:35:02 PM

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